Client Background

Our client is a leading retail & ecommerce brand in the furniture domain with a vast network of stores nationwide. In response to increased market demand and expansion plans, the client aimed to rapidly scale its in-store sales team by recruiting 100 dynamic and customer-focused Sales Executives across various locations within the next 90 days.

Objective

The primary objective was to efficiently identify, attract, and hire 100 In-Store Sales Executives who embody the client's brand values, possess excellent interpersonal skills, and have a proven track record in retail sales.

Challenges

• Volume Recruitment: The sheer scale of hiring 100 sales executives within a tight timeframe presented a logistical challenge that required a streamlined process.
• Consistency in Quality: Ensuring that each candidate meets the client's standards in terms of skills, cultural fit, and customer service was crucial for maintaining the brand's reputation.
• Geographic Diversity: Recruiting across multiple locations required a strategy that takes into account regional differences and local market dynamics.

Methodology

• Client Collaboration: Established a close working relationship with the client's HR and hiring teams to gain insights into the specific requirements, cultural expectations, and key skills needed for success in the role.
• Job Profiling: Developed a comprehensive profile outlining the skills, qualifications, and attributes required for the In-Store Sales Executive position. Tailored this profile to accommodate any location-specific needs.
• Digital Advertising: Implemented targeted digital advertising campaigns on job boards, social media platforms, and the client's career page to maximize visibility and attract a diverse pool of candidates.
• Recruitment Events: Organized and participated in recruitment events, both virtual and in-person, to engage with potential candidates, answer questions, and create awareness about the job opportunities.
• Local Partnerships: Collaborated with local community organizations, educational institutions, and retail associations to tap into regional talent pools and foster community engagement.
• Technology Integration: Utilized applicant tracking systems (ATS) and video interviewing tools to streamline the application and selection process, ensuring efficiency without compromising quality.
• Dedicated Recruitment Teams: Established dedicated recruitment teams for each region to ensure a localized and personalized approach. These teams would focus on understanding regional nuances and cater to the unique aspects of each location.
• Continuous Assessment: Implemented ongoing assessments and performance monitoring throughout the recruitment process to identify and address any challenges promptly.

RESULT

Through the 90 days period implemented a strategic and a well-coordinated approach for high-volume recruitment, including leveraging technology, fostering local partnerships, and maintaining open communication with the client throughout the process. Balancing speed with quality to ensure a seamless and effective recruitment campaign was the Key to the success of this project.

With the help of a robust recruitment team of 4 recruiters, successfully sourced and recruited 100 In-Store Sales Executives within the stipulated 90-day timeframe, meeting both quantity and quality targets. This achievement contributed to the client's ability to enhance its customer service, boost sales, and solidify its position in the retail market.